Yves Saint Laurent, do from now on will be only Saint Laurent?
You may leave in a few months to see the recognizable logo that scrambles the letters YSL products and advertising campaigns of the French brand Yves Saint Laurent. And is that Hedi Slimane is put in charge of this legendary maison, wants to do a whitewash to this house and one of the first points could be a name change. Furthermore, if you have not thought about it, would stay in Saint Laurent, so the new logo would only be made by the SL, which corresponds to the first letters of his surname, Slimane.
New buzz in the fashion world, and rightly so because every so often we have something to talk about outside the clothing collections. Today I have to talk about change of designers, as the months of rumors about the new Dior designer, Raf Simons ended up being none of that, now we may lose one of the best known and the world.
It may seem that we are a joke, but if you think of the logo of the French company Yves Saint Laurent, the first thing that comes to mind are the three initial mixed together in black on a white background in any of the billboards of the mark or at the bottom of a fashion trends show.
Well, since joining the firm Hedi Slimane French, his first objective is to completely change the house, to reach a wider audience and a different age, capturing greater market share. Therefore, one of the first actions to implement thought is this name change, which is considering it could be simply or Saint Laurent Saint Laurent Paris, thus disappearing from the Yves, name of the founder.
But most striking is that the disappearance of the Y, stands for the brand would have a strong resemblance to the initials of the designer, since SL corresponds to the first two letters of his surname Slimane, although in Spain always think that it is a Limited Partnership.
In addition, since coming to YSL designer is working from Los Angeles, has not moved to Paris where the nerve center of the firm, which also does consider that future collections occur in the U.S., so the parade last fall / winter 2012-13 in Paris, may be the last in the French city. And also the last as usual knew Yves Saint Laurent.
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