Gucci chooses Blake Lively fragrance for Premiere

It is clear that Blake Lively is not only her role on Gossip Girl, playing Serena van der Woodsen, but his style has transcended the small screen and has become a genuine it-girl out of it. This has not gone unnoticed by the Italian house Gucci has decided that the blonde actress is responsible for putting a face to the new season of her perfume Gucci Premiere. For now, we’ve only seen a snapshot of this recording, but we can see as Blake looks like a real diva film.

Gucci chooses Blake Lively fragrance for Premiere

Blake Lively plays for Gucci as well as a classic movie diva, elegance and sensuality in equal parts, as seen in the single image that currently have this Gucci perfume campaign Première where we see the actress talking to the director of the spot Nicolas Winding Refn television, awarded in 2011 for best director at Cannes for his film Drive.

And is that Gucci have thought, like Christian Louboutin did a few months ago that the blonde actress muse is the best they could have for this fragrance. In the words of the firm’s creative director, Frida Giannini: “For the creation of this fragrance I am inspired by the timeless glamor of Hollywood and the iconic women in his heyday. Blake’s unique style and charisma evoke the charm in a contemporary way. “

Giannini was the same who thought that the best image for Forever Young line was Charlotte Casiraghi, with whom he signed a two year collaboration and already born at least one fashion trends campaign and many of the Italian clothing on the body the Princess of Monaco. So do not dismiss that from now on both Blake Lively and her alter ego on the small screen, Serena van der Woodsen, begin to look more outfits of the Italian maison.

Also for the girl from Gossip Girl has been a pleasure to be chosen by Gucci to put your face in this campaign because as she stated, “It is a pleasure working with Frida Giannini. I admire the qualities of women Gucci Première and am honored to represent the fragrance. “

As noted, the TV spot will be borne by Nicolas Winding Refn and this film will be presented at a special event within the next Venice Film Festival in September. Meanwhile, the photographs for press and posters has been made by Mert & Marcus.

So it looks like we will have to wait until next September to see Blake Lively as a true diva film for Gucci Première, as we can see the only image we have so far, where we see her with her blonde hair undulating with red lips and nails and a black dress with what looks like a true femme fatale.

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